This year the music spectacular celebrates it's 25 anniversary. In honor of 25th anniversary, there was a 25th hour Special, which was a surprise pop-up concert for Lollapalooza attendees that used Toyota's limited time "golden ticket" Snapchat geo-filter. The surprise concert featured artist such as Big Boi from Outkast and Lean Bridges.
Toyota is proud to be the first company to use a Snapchat geo-filter as admission for the the private event.The…